Client name: Ray-Ban
Project: Rayban at the Isle of Wight Festival
Services: Music licensing. End-to-end technology delivery. Evaluation.
Commissioned by Capitalise Momu were tasked with helping Rayban activate their sponsorship of the Isle of Wight Festival in a credible and engaging way that supported Rayban’s rock heritage.
Momu developed a ‘create your own’ video experience where festival goers performed to a music video of their choice. Their performance was superimposed onto the video and sent to their mobile and email address so they could share with their friends.
The digital experience was a run-away success with over 1000 individuals interacting at the event. On average a group would send the email they received containing their video to 30 of their friends. This made the cost-per-contact level on a par with TV advertising. The campaign also featured in ITV 2’s coverage of the festival.