Client Name: AKQA and Xbox
Project: Xbox Lips
Services: Music Licensing.
The campaign was designed to promote the Lips console game via a facebook application. A user could select their tracks, choose their photo and the Lips Jukebox application slapped a pair of singing lips on to the faces in the photos. This allowed users to share photos of their friends belting out classics from Aqua and MC Hammer.
Commissioned by AKQA Momu managed all the content licensing and royalty settlement behind the award winning campaign.
Momu developed a bespoke licensing model which was agreed with record labels, publishers and collection societies across the EU, the USA and Australia. This remunerated the artist and rights holders fairly but also ensured AKQA and XBOX could cap the licensing budget and be confident their campaign operated within a copyright compliant framework.
Commissioned by Universal McCann Momu provided an experiential mechanic to capture user-generated content which was featured in the ‘I’m a PC’ above the line campaign.